Fesyen Rasa Sayang Sdn Bhd, operating under the brand name Rasa Sayang, is a Malaysian fashion retailer established in 2012. The company specializes in providing a wide range of Muslimah clothing, offering both traditional and modern designs that cater to the evolving fashion trends while respecting Malay women’s dressing standards.
Rasa Sayang targets Muslimah women aged 30-50, focusing on modest yet modern clothing suitable for festive occasions and casual wear. Their garments are designed and customized in-house, with a strong emphasis on offering affordable prices without compromising on quality.
With its vision to become the “NO 1 Fesyen Muslimah” brand, Rasa Sayang operates numerous retail outlets across Malaysia, including locations in Kuantan, Cheras, Shah Alam, and Klang, among others. They have also expanded their reach through various online marketplaces like Zalora and Shopee, alongside their official webstore. The company prioritizes providing a comfortable shopping experience and excellent customer service, aiming to build strong customer loyalty within the rapidly growing Muslimah fashion market in Malaysia.
